Negotiating with an Influencer for a Promotion
A marketing manager contacts a social media influencer to discuss a potential partnership for a product promotion, negotiating terms, deliverables, and compensation.
Dialogue
Listen and follow along with the conversation
Vocabulary
Essential words and phrases from the dialogue
engagement
This word means the level of interaction or interest from an audience, like likes, comments, and shares on social media. It's useful in marketing to describe how well content connects with people.
influencer
An influencer is a person with a large online following who can promote products to their audience. In business talks, it's key for partnerships in social media promotions.
deliverables
Deliverables are the specific items or tasks promised in a project, like videos or posts. Use this in negotiations to clarify what needs to be completed.
compensation
Compensation refers to the payment or reward for work done, such as money or bonuses. It's a professional term for discussing fees in business deals.
budget
A budget is the amount of money planned for a project or activity. In negotiations, it's important to mention your budget to set expectations for costs.
exclusivity
Exclusivity means giving someone the only right to do something in a certain area, like promoting a product alone. It's often used in deals to make them more attractive.
niche
A niche is a specific small market or area of interest, like tech gadgets for young professionals. Use it to describe targeted audiences in marketing.
transparency
Transparency means being open and honest about information, like sharing prices clearly. It's valued in business to build trust during negotiations.
Key Sentences
Important phrases to remember and practice
We're really impressed with your audience engagement and content style.
This sentence uses 'impressed with' to express admiration, followed by specific reasons. It's useful for starting positive business conversations to build rapport; the structure is subject + be + impressed with + noun + and + noun.
What did you have in mind?
This is a polite way to ask about someone's ideas or plans. It's common in negotiations to invite the other person to share thoughts; the idiom 'have in mind' means to consider or plan something.
We're looking for a key influencer for a promotional campaign.
This sentence describes a need using 'looking for' + object + for + purpose. It's practical for job or partnership offers in marketing; it shows clear intent and uses 'key' to mean important.
What sort of deliverables are you envisioning?
Here, 'what sort of' asks for types or kinds, and 'envisioning' means imagining or planning. Use this in business to clarify expectations; it's a professional way to discuss project outputs.
Regarding compensation, what's your proposed budget?
This uses 'regarding' to introduce a topic and 'proposed' to mean suggested. It's useful for shifting to money talks in negotiations; the question structure seeks information politely.
We've allocated a budget of Y for this specific campaign.
'Allocated' means assigned or set aside money for a purpose. This sentence is great for stating financial limits clearly; it's in present perfect for completed actions with current relevance.
What if we meet in the middle?
This is a suggestion using 'what if' for proposals, and 'meet in the middle' is an idiom for compromising. Use it during price negotiations to suggest a fair agreement.
Perfect! That works for us.
'Perfect' expresses strong agreement, and 'that works for us' means it suits our needs. It's a simple, positive way to close a deal; useful in casual business to show acceptance.