Marketing & Brand Promotion
Includes advertising campaign planning, brand strategy discussions, market research consultations, promotional event coordination, customer engagement strategies, and digital marketing communications.
Situations
Choose from 5 conversations to practice
Brainstorming for a New Ad Campaign
A marketing team meets to brainstorm creative ideas, slogans, and visual concepts for an upcoming advertising campaign targeting a new product launch.
Presenting Market Research Findings
A market research analyst presents findings from a recent consumer survey and focus group study to the brand management team, discussing insights on target audience preferences and competitor analysis.
Negotiating with an Influencer for a Promotion
A marketing manager contacts a social media influencer to discuss a potential partnership for a product promotion, negotiating terms, deliverables, and compensation.
Reviewing Digital Marketing Performance
The digital marketing team holds a meeting to review the performance of current online campaigns, discuss analytics data (e.g., website traffic, conversion rates), and plan optimizations.
Developing a Brand Re-positioning Strategy
Brand strategists and senior marketing executives discuss and develop a new brand positioning strategy, aiming to redefine the brand's image and target audience perception.