Marketing & Brand Promotion

Advanced

Includes advertising campaign planning, brand strategy discussions, market research consultations, promotional event coordination, customer engagement strategies, and digital marketing communications.

Start with lesson 1
5 lessons
  1. Brainstorming for a New Ad CampaignA marketing team meets to brainstorm creative ideas, slogans, and visual concepts for an upcoming advertising campaign targeting a new product launch.
  2. Presenting Market Research FindingsA market research analyst presents findings from a recent consumer survey and focus group study to the brand management team, discussing insights on target audience preferences and competitor analysis.
  3. Negotiating with an Influencer for a PromotionA marketing manager contacts a social media influencer to discuss a potential partnership for a product promotion, negotiating terms, deliverables, and compensation.
  4. Reviewing Digital Marketing PerformanceThe digital marketing team holds a meeting to review the performance of current online campaigns, discuss analytics data (e.g., website traffic, conversion rates), and plan optimizations.
  5. Developing a Brand Re-positioning StrategyBrand strategists and senior marketing executives discuss and develop a new brand positioning strategy, aiming to redefine the brand's image and target audience perception.