Negotiating with an Influencer for a Promotion
A marketing manager contacts a social media influencer to discuss a potential partnership for a product promotion, negotiating terms, deliverables, and compensation.
营销经理联系一位社交媒体网红，讨论潜在的产品推广合作，谈判条款、交付物和报酬。
对话
聆听并跟进对话
词汇
对话中的必备词汇和短语
engagement
This word means the level of interaction or interest from an audience, like likes, comments, and shares on social media. It's useful in marketing to describe how well content connects with people.
这个词指的是观众的互动或兴趣水平，例如社交媒体上的点赞、评论和分享。它在营销中很有用，用于描述内容与人们的连接程度。
influencer
An influencer is a person with a large online following who can promote products to their audience. In business talks, it's key for partnerships in social media promotions.
影响者是在网上拥有大量粉丝的人，他们可以向观众推广产品。在商业讨论中，它是社交媒体推广伙伴关系的关键。
deliverables
Deliverables are the specific items or tasks promised in a project, like videos or posts. Use this in negotiations to clarify what needs to be completed.
交付成果是项目中承诺的具体项目或任务，例如视频或帖子。在谈判中使用它来澄清需要完成的内容。
compensation
Compensation refers to the payment or reward for work done, such as money or bonuses. It's a professional term for discussing fees in business deals.
补偿指的是为完成的工作支付的报酬或奖励，例如金钱或奖金。它是讨论商业交易中费用的专业术语。
budget
A budget is the amount of money planned for a project or activity. In negotiations, it's important to mention your budget to set expectations for costs.
预算是为项目或活动计划的资金金额。在谈判中，提及您的预算以设定成本预期很重要。
exclusivity
Exclusivity means giving someone the only right to do something in a certain area, like promoting a product alone. It's often used in deals to make them more attractive.
独家性意味着赋予某人独家权利在特定领域做某事，比如独家推广产品。它常用于交易中以使其更具吸引力。
niche
A niche is a specific small market or area of interest, like tech gadgets for young professionals. Use it to describe targeted audiences in marketing.
利基是一个特定的小型市场或兴趣领域，例如针对年轻专业人士的科技小工具。在营销中使用它来描述目标受众。
transparency
Transparency means being open and honest about information, like sharing prices clearly. It's valued in business to build trust during negotiations.
透明度意味着对信息保持开放和诚实，例如清楚地分享价格。在商业中，它被重视以在谈判中建立信任。
关键句型
需要记住和练习的重要短语
We're really impressed with your audience engagement and content style.
This sentence uses 'impressed with' to express admiration, followed by specific reasons. It's useful for starting positive business conversations to build rapport; the structure is subject + be + impressed with + noun + and + noun.
这句话使用 'impressed with' 来表达钦佩，后跟具体原因。它有助于开启积极的商业对话以建立融洽关系；结构是主语 + be + impressed with + 名词 + and + 名词。
What did you have in mind?
This is a polite way to ask about someone's ideas or plans. It's common in negotiations to invite the other person to share thoughts; the idiom 'have in mind' means to consider or plan something.
这是询问某人想法或计划的一种礼貌方式。在谈判中很常见，用于邀请对方分享想法；习语 'have in mind' 意思是考虑或计划某事。
We're looking for a key influencer for a promotional campaign.
This sentence describes a need using 'looking for' + object + for + purpose. It's practical for job or partnership offers in marketing; it shows clear intent and uses 'key' to mean important.
这个句子使用 'looking for' + 对象 + for + 目的 来描述一种需求。它在营销中的职位或合作伙伴提议中很实用；它显示出明确的意图，并使用 'key' 来表示重要的意思。
What sort of deliverables are you envisioning?
Here, 'what sort of' asks for types or kinds, and 'envisioning' means imagining or planning. Use this in business to clarify expectations; it's a professional way to discuss project outputs.
这里，'what sort of' 是询问类型或种类，'envisioning' 意思是想象或规划。在商业中用于澄清期望；这是讨论项目输出的专业方式。
Regarding compensation, what's your proposed budget?
This uses 'regarding' to introduce a topic and 'proposed' to mean suggested. It's useful for shifting to money talks in negotiations; the question structure seeks information politely.
这使用了“regarding”来引入主题，“proposed”意为建议的。它在谈判中转向金钱话题时很有用；问题结构礼貌地寻求信息。
We've allocated a budget of Y for this specific campaign.
'Allocated' means assigned or set aside money for a purpose. This sentence is great for stating financial limits clearly; it's in present perfect for completed actions with current relevance.
「Allocated」意思是为某个目的分配或拨出资金。这个句子非常适合清晰地陈述财务限制；它使用现在完成时，表示与当前相关的已完成行动。
What if we meet in the middle?
This is a suggestion using 'what if' for proposals, and 'meet in the middle' is an idiom for compromising. Use it during price negotiations to suggest a fair agreement.
这是一个使用 'what if' 来提出建议的表达，'meet in the middle' 是表示妥协的习语。在价格谈判中使用它来建议一个公平的协议。
Perfect! That works for us.
'Perfect' expresses strong agreement, and 'that works for us' means it suits our needs. It's a simple, positive way to close a deal; useful in casual business to show acceptance.
“Perfect”表达强烈的同意，而“that works for us”意思是它符合我们的需求。这是一种简单、正面的结束交易方式；在非正式商务中用于显示接受很有用。