返回场景
高级

Marketing & Brand Promotion

市场营销与品牌推广

Includes advertising campaign planning, brand strategy discussions, market research consultations, promotional event coordination, customer engagement strategies, and digital marketing communications.

包括广告活动策划、品牌战略讨论、市场研究咨询、促销活动协调、客户参与策略以及数字营销沟通。

情境

选择 5 个对话s 进行练习

01

Brainstorming for a New Ad Campaign

新广告活动头脑风暴

A marketing team meets to brainstorm creative ideas, slogans, and visual concepts for an upcoming advertising campaign targeting a new product launch.

营销团队开会为即将推出的新产品广告活动集思广益,讨论创意、标语和视觉概念。

02

Presenting Market Research Findings

市场调研结果汇报

A market research analyst presents findings from a recent consumer survey and focus group study to the brand management team, discussing insights on target audience preferences and competitor analysis.

市场研究分析师向品牌管理团队汇报最近的消费者调查和焦点小组研究结果,讨论目标受众偏好和竞争对手分析的洞察。

03

Negotiating with an Influencer for a Promotion

与网红洽谈推广合作

A marketing manager contacts a social media influencer to discuss a potential partnership for a product promotion, negotiating terms, deliverables, and compensation.

营销经理联系一位社交媒体网红,讨论潜在的产品推广合作,谈判条款、交付物和报酬。

04

Reviewing Digital Marketing Performance

审查数字营销绩效

The digital marketing team holds a meeting to review the performance of current online campaigns, discuss analytics data (e.g., website traffic, conversion rates), and plan optimizations.

数字营销团队开会审查当前在线活动的表现,讨论分析数据(例如,网站流量、转化率),并规划优化方案。

05

Developing a Brand Re-positioning Strategy

制定品牌重新定位策略

Brand strategists and senior marketing executives discuss and develop a new brand positioning strategy, aiming to redefine the brand's image and target audience perception.

品牌战略师和高级营销主管讨论并制定新的品牌定位策略,旨在重新定义品牌形象和目标受众的认知。