Brainstorming for a New Ad Campaign
A marketing team meets to brainstorm creative ideas, slogans, and visual concepts for an upcoming advertising campaign targeting a new product launch.
营销团队开会为即将推出的新产品广告活动集思广益，讨论创意、标语和视觉概念。
对话
聆听并跟进对话
词汇
对话中的必备词汇和短语
brainstorm
To brainstorm means to have a group discussion to come up with new ideas creatively. It's commonly used in meetings for planning or problem-solving, like in marketing teams.
头脑风暴意味着通过小组讨论来创造性地提出新想法。它通常用于规划或解决问题会议中，比如在营销团队。
innovative
Innovative describes something new and original that introduces better ways of doing things. Use it to talk about creative ideas or products in business contexts.
创新的描述了新颖且原创的事物，它引入了更好的做事方式。在商业语境中，用它来谈论创意想法或产品。
make a splash
To make a splash means to attract a lot of attention or create a big impact, like jumping into water. It's an idiom often used for launching products or events to stand out.
引起轰动意味着吸引大量注意力或创造重大影响，就像跳入水中一样。它是一个习语，常用于推出产品或事件以脱颖而出。
minimalist
Minimalist refers to a style that uses the simplest and fewest elements, focusing on clean and simple designs. It's useful in describing art, fashion, or product visuals.
极简主义指的是使用最简单和最少元素的风格，专注于干净和简单的设计。它在描述艺术、时尚或产品视觉方面很有用。
slogan
A slogan is a short, catchy phrase used in advertising to promote a product or brand. It's memorable and helps people remember the message.
口号是一种简短、吸引人的短语，用于广告中推广产品或品牌。它易记，有助于人们记住信息。
punch
In this context, punch means strong impact or energy to grab attention. Use it to describe something exciting or forceful, like a powerful ad or speech.
在这种语境中，punch 意为强烈的冲击力或吸引注意力的能量。用于描述令人兴奋或有力的东西，比如一个强大的广告或演讲。
engagement
Engagement means involving people actively, like getting customers to interact with a brand. In marketing, it refers to building connections through content or events.
参与度是指积极让人们参与其中，例如让客户与品牌互动。在营销中，它指的是通过内容或活动建立联系。
augmented reality
Augmented reality (AR) is technology that adds digital elements to the real world, often through apps on phones. It's used in ads to let users interact with products virtually.
增强现实（AR）是一种将数字元素添加到现实世界的技术，通常通过手机上的应用实现。它用于广告中，让用户虚拟地与产品互动。
immersive
Immersive describes an experience that fully involves your senses and makes you feel part of it, like being inside a story. Common in digital media or games for deep engagement.
Immersive 描述一种完全涉及感官的体验，让你感觉自己是其中的一部分，就像身处故事中一样。在数字媒体或游戏中常见，用于深度参与。
关键句型
需要记住和练习的重要短语
Let's kick off this brainstorming session.
This sentence uses 'kick off' as an idiom meaning to start something energetically. It's useful for beginning meetings or events formally. The structure is imperative ('Let's' for suggestions) and common in professional settings to motivate a team.
这句话使用 'kick off' 作为习语，意思是精力充沛地开始某事。它有助于正式开始会议或活动。结构是祈使句（'Let's' 用于建议），在专业环境中常见，用于激励团队。
We need some fresh, innovative ideas to really make a splash.
Here, 'fresh' means new and original, and 'to really make a splash' is an infinitive phrase explaining the purpose. This is useful for expressing needs in creative discussions. It shows how to connect ideas with 'to' for goals.
这里，'fresh' 意为新颖和原创的，'to really make a splash' 是一个解释目的的不定式短语。这在创意讨论中表达需求时很有用。它展示了如何使用 'to' 将想法与目标连接起来。
I've been thinking about a 'less is more' approach.
This uses the present perfect continuous ('I've been thinking') to show ongoing thought. 'Less is more' is an idiom for simplicity being better. Useful for sharing personal ideas in brainstorming; practice it to suggest concepts politely.
这使用了现在完成进行时（'I've been thinking'）来表示持续的思考。'Less is more' 是一个习语，表示简单更好。有助于在头脑风暴中分享个人想法；练习它来礼貌地建议概念。
How about a slogan like 'Simplicity Redefined'?
This is a suggestion question starting with 'How about' to propose ideas gently. It's practical for meetings to offer options without being pushy. The structure invites agreement and is common in collaborative talks.
这是一个以“How about”开头的建议性问题，用于温和地提出想法。在会议中提供选项而不强求很实用。这种结构能邀请同意，在协作讨论中很常见。
That's a good start, but maybe we need something with a bit more punch.
This sentence agrees partially ('That's a good start') then suggests improvement with 'but' for contrast, and 'a bit more' for slight increase. Useful for giving feedback in teams; it balances positivity and critique.
这个句子部分同意（'That's a good start'），然后用'but'表示对比，建议改进，并用'a bit more'表示轻微增加。在团队中提供反馈时很有用；它平衡了积极性和批判性。
I'm leaning towards something that evokes emotion.
'Leaning towards' means preferring or tending to choose. 'Evokes emotion' uses 'that' as a relative clause to describe. This is helpful for expressing preferences in discussions; it's indirect and professional.
'Leaning towards' 意思是偏好或倾向于选择。'Evokes emotion' 使用 'that' 作为关系从句来描述。这在讨论中表达偏好时很有帮助；它间接且专业。
Personal stories are great for engagement.
This simple declarative sentence uses 'great for' to show suitability. It's useful for explaining benefits in marketing. The structure is straightforward, ideal for intermediate learners to state opinions clearly.
这个简单的陈述句使用 'great for' 来表示适宜性。它在营销中解释好处非常有用。结构直截了当，非常适合中级学习者清楚地表达意见。
What do we think about integrating augmented reality into the digital ads?
This is a question to seek group opinions using 'What do we think about' + gerund ('integrating'). It's practical for brainstorming to encourage input. The preposition 'into' shows inclusion; use it to propose tech ideas.
这是一个使用 'What do we think about' + 动名词 ('integrating') 来征求群体意见的问题。它在头脑风暴中很实用，可以鼓励输入。介词 'into' 表示包含；用它来提出技术想法。
Let's start sketching out some storyboards.
'Sketching out' means roughly planning or drawing ideas. 'Let's' suggests group action. This imperative sentence is useful for assigning next steps in projects; it shows progression in meetings.
“草拟”意味着粗略规划或绘制想法。“Let's”暗示群体行动。这个祈使句在项目中分配下一步骤时很有用；它显示了会议的进展。