Reviewing Digital Marketing Performance
The digital marketing team holds a meeting to review the performance of current online campaigns, discuss analytics data (e.g., website traffic, conversion rates), and plan optimizations.
数字营销团队开会审查当前在线活动的表现，讨论分析数据（例如，网站流量、转化率），并规划优化方案。
对话
聆听并跟进对话
词汇
对话中的必备词汇和短语
dive into
This phrase means to start discussing or examining something in detail. It's commonly used in meetings to begin a topic, like 'Let's dive into the data.'
这个短语的意思是开始详细讨论或考察某事物。它常用于会议中开启话题，例如‘让我们深入探讨这些数据。’
bounce rate
In digital marketing, this is the percentage of visitors who leave a website after viewing only one page. A high bounce rate means users aren't staying engaged.
在数字营销中，这是仅查看一页后离开网站的访问者百分比。高跳出率意味着用户没有保持参与。
conversion rates
This term refers to the percentage of website visitors who take a desired action, like buying a product or signing up. It's key for measuring marketing success.
此术语指网站访客中采取预期行动（如购买产品或注册）的百分比。它是衡量营销成功的关键。
A/B variant
Part of A/B testing, where two versions (A and B) of content are compared to see which performs better. Useful for optimizing websites or ads.
A/B 测试的一部分，其中比较两种内容版本（A 和 B），以查看哪种性能更好。有助于优化网站或广告。
lead generation
The process of attracting and converting potential customers into leads, like getting email sign-ups. Common in marketing campaigns.
吸引并将潜在客户转化为线索的过程，例如获取电子邮件注册。常见于营销活动。
e-commerce
Short for electronic commerce, it means buying and selling products online. This word is essential for discussing online business.
电子商务的缩写，指在线购买和销售产品。这一词语对于讨论在线业务至关重要。
friction points
These are obstacles or difficulties that make a process harder for users, like confusing forms. Identifying them helps improve user experience.
这些是使用户过程更难的障碍或困难，例如混乱的表单。识别它们有助于改善用户体验。
double down on
This idiom means to invest more time, effort, or resources into something because it's working well. Use it in business to emphasize focus.
这个习语的意思是因为某事进展顺利而投入更多的时间、努力或资源。在商业中使用它来强调专注。
reconvene
To meet again after a break or at a later time. It's a formal word often used in professional settings for scheduling follow-up meetings.
在休息后或稍后时间再次会面。这是一个正式词汇，常用于专业场合安排后续会议。
关键句型
需要记住和练习的重要短语
Alright everyone, let's dive into our digital marketing performance review for the last quarter.
This sentence is a great way to start a meeting. 'Alright everyone' gets attention politely, and 'dive into' means to begin discussing deeply. Use it to transition into the main topic in business meetings.
这个句子是开启会议的好方式。'Alright everyone' 礼貌地吸引注意力，而 'dive into' 意思是开始深入讨论。在商务会议中使用它来过渡到主要话题。
Overall website traffic saw a 10% increase quarter-over-quarter, which is great.
Here, 'saw a ... increase' reports changes in data simply. 'Quarter-over-quarter' compares periods. This pattern is useful for presenting statistics in reports or meetings.
这里，“saw a ... increase”简单报告数据变化。“Quarter-over-quarter”比较时期。这种模式在报告或会议中呈现统计数据时很有用。
That's a bit high. Have we identified any specific reasons for that?
This responds to data with concern and asks for analysis. 'That's a bit high' softens criticism, and the question uses present perfect for ongoing investigations. Good for discussions involving problems.
这以关切回应数据并要求分析。“That's a bit high”缓和了批评，问题使用现在完成时表示正在进行的调查。适合涉及问题的讨论。
We're testing a new A/B variant for product descriptions this week.
This explains an ongoing action with present continuous 'we're testing.' It's practical for describing experiments in marketing. Use it to update on current projects.
这解释了使用现在进行时 'we're testing' 来描述正在进行的行动。在营销中描述实验很实用。用它来更新当前项目。
Conversion rates have been steady at 2.5% for lead generation campaigns, which is on target.
Present perfect continuous 'have been steady' shows a continuing state. 'On target' means meeting goals. This sentence is ideal for positive performance updates in reviews.
现在完成进行时 'have been steady' 显示持续状态。'On target' 意味着达到目标。此句适合评论中的积极绩效更新。
We should run some user testing on the checkout process next week to pinpoint any friction points.
'Should' suggests a recommendation, and 'to pinpoint' explains purpose with infinitive. Useful for proposing actions in team planning, especially for improvements.
“Should”表示建议，“to pinpoint”用不定式解释目的。在团队规划中提出行动，尤其是改进时很有用。
Engagement rates on Instagram and Facebook are strong, especially with our video content.
This uses 'are strong' for positive assessment and 'especially with' to highlight specifics. It's a common way to praise successful elements in marketing reports.
这使用了 'are strong' 来进行积极评估，并使用 'especially with' 来突出具体细节。这是营销报告中赞扬成功元素的一种常见方式。
For next steps, John and Emily, let's prioritize reducing that bounce rate.
This assigns tasks clearly with 'let's prioritize' for suggestions and imperatives. Perfect for ending meetings by outlining actions and responsibilities.
这通过 'let's prioritize' 明确分配任务，用于建议和命令。非常适合在会议结束时概述行动和责任。