Brainstorming for a New Ad Campaign
A marketing team meets to brainstorm creative ideas, slogans, and visual concepts for an upcoming advertising campaign targeting a new product launch.
Dialogue
Listen and follow along with the conversation
Vocabulary
Essential words and phrases from the dialogue
brainstorm
To brainstorm means to have a group discussion to come up with new ideas creatively. It's commonly used in meetings for planning or problem-solving, like in marketing teams.
innovative
Innovative describes something new and original that introduces better ways of doing things. Use it to talk about creative ideas or products in business contexts.
make a splash
To make a splash means to attract a lot of attention or create a big impact, like jumping into water. It's an idiom often used for launching products or events to stand out.
minimalist
Minimalist refers to a style that uses the simplest and fewest elements, focusing on clean and simple designs. It's useful in describing art, fashion, or product visuals.
slogan
A slogan is a short, catchy phrase used in advertising to promote a product or brand. It's memorable and helps people remember the message.
punch
In this context, punch means strong impact or energy to grab attention. Use it to describe something exciting or forceful, like a powerful ad or speech.
engagement
Engagement means involving people actively, like getting customers to interact with a brand. In marketing, it refers to building connections through content or events.
augmented reality
Augmented reality (AR) is technology that adds digital elements to the real world, often through apps on phones. It's used in ads to let users interact with products virtually.
immersive
Immersive describes an experience that fully involves your senses and makes you feel part of it, like being inside a story. Common in digital media or games for deep engagement.
Key Sentences
Important phrases to remember and practice
Let's kick off this brainstorming session.
This sentence uses 'kick off' as an idiom meaning to start something energetically. It's useful for beginning meetings or events formally. The structure is imperative ('Let's' for suggestions) and common in professional settings to motivate a team.
We need some fresh, innovative ideas to really make a splash.
Here, 'fresh' means new and original, and 'to really make a splash' is an infinitive phrase explaining the purpose. This is useful for expressing needs in creative discussions. It shows how to connect ideas with 'to' for goals.
I've been thinking about a 'less is more' approach.
This uses the present perfect continuous ('I've been thinking') to show ongoing thought. 'Less is more' is an idiom for simplicity being better. Useful for sharing personal ideas in brainstorming; practice it to suggest concepts politely.
How about a slogan like 'Simplicity Redefined'?
This is a suggestion question starting with 'How about' to propose ideas gently. It's practical for meetings to offer options without being pushy. The structure invites agreement and is common in collaborative talks.
That's a good start, but maybe we need something with a bit more punch.
This sentence agrees partially ('That's a good start') then suggests improvement with 'but' for contrast, and 'a bit more' for slight increase. Useful for giving feedback in teams; it balances positivity and critique.
I'm leaning towards something that evokes emotion.
'Leaning towards' means preferring or tending to choose. 'Evokes emotion' uses 'that' as a relative clause to describe. This is helpful for expressing preferences in discussions; it's indirect and professional.
Personal stories are great for engagement.
This simple declarative sentence uses 'great for' to show suitability. It's useful for explaining benefits in marketing. The structure is straightforward, ideal for intermediate learners to state opinions clearly.
What do we think about integrating augmented reality into the digital ads?
This is a question to seek group opinions using 'What do we think about' + gerund ('integrating'). It's practical for brainstorming to encourage input. The preposition 'into' shows inclusion; use it to propose tech ideas.
Let's start sketching out some storyboards.
'Sketching out' means roughly planning or drawing ideas. 'Let's' suggests group action. This imperative sentence is useful for assigning next steps in projects; it shows progression in meetings.