Developing a Marketing and Sales Strategy

对话9

词汇9

• strategy策略

  A plan of action to achieve a goal, like in business to reach customers. Use it when discussing plans, e.g., 'What's your marketing strategy?'

  实现目标的行动计划，例如在商业中达到客户。讨论计划时使用，例如，'你的营销策略是什么？'

• online presence在线存在

  The way a business appears on the internet, like websites and social media. It's important for modern businesses to have a strong one to attract customers.

  企业如何在互联网上呈现的方式，例如网站和社会媒体。对于现代企业来说，拥有强大的在线存在来吸引客户很重要。

• non-negotiable不可谈判的

  Something that cannot be changed or discussed; it's essential. Use it to emphasize must-haves, e.g., 'Safety is non-negotiable.'

  不能改变或讨论的东西；它是必不可少的。用它来强调必备事项，例如，'安全是不可谈判的。'

• target demographic目标群体

  The specific group of people a product or service is aimed at, based on age, interests, etc. Useful in marketing to focus efforts, e.g., 'Our target demographic is young professionals.'

  产品或服务针对的特定人群群体，基于年龄、兴趣等。在营销中用于集中努力，例如：‘我们的目标群体是年轻专业人士。’

• pricing定价

  The process of setting prices for products or services. In business talks, discuss it to balance costs and profits.

  为产品或服务设定价格的过程。在商业讨论中，讨论它以平衡成本和利润。

• competitive竞争性的

  Able to compete successfully, often by offering lower prices or better quality. Use in business: 'We need competitive pricing to attract buyers.'

  能够成功竞争，通常通过提供更低的价格或更好的质量。在商业中的使用：'我们需要竞争性的定价来吸引买家。'

• content marketing内容营销

  A strategy using useful content like blogs or videos to attract and engage customers. It's great for building trust without direct selling.

  一种利用博客或视频等有用内容来吸引和互动客户的策略。它非常适合在不进行直接销售的情况下建立信任。

• word-of-mouth口碑

  When people recommend a product to others informally. It's powerful free marketing through personal recommendations.

  当人们非正式地向他人推荐产品时。这是通过个人推荐的强大免费营销。

• top-notch一流的

  Of the highest quality; excellent. Use it casually to praise: 'The service was top-notch.'

  最高质量的；优秀的。随意用于赞美：‘服务是一流的。’

重点句子8

1. 1

   What's our strategy for reaching customers and making sales?

   我们接触客户并实现销售的策略是什么？

   This is a question using 'what's' (what is) to ask for a plan. It's useful in meetings to start discussions on business goals; the gerund forms 'reaching' and 'making' describe purposes.

   这是一个使用 'what's' (what is) 来询问计划的问题。它在会议中用于启动关于业务目标的讨论很有用；动名词形式 'reaching' 和 'making' 描述了目的。

2. 2

   An online presence is non-negotiable.

   在线存在是不可谈判的。

   This sentence uses 'be + adjective' to state a firm opinion. It's practical for emphasizing essentials in business; use it when something is absolutely required.

   这个句子使用 'be + 形容词' 来表达坚定的意见。它在商业中强调必需品时很实用；在某事绝对必要时使用它。

3. 3

   I'm leaning towards focusing on a couple of platforms really well.

   我倾向于专注于几个平台，并做得很好。

   Here, 'leaning towards' means preferring an idea. The gerund 'focusing' acts as the object. Useful for expressing opinions in discussions; 'a couple of' means two.

   这里，'leaning towards' 意思是偏好一个想法。动名词 'focusing' 充当宾语。在讨论中表达意见时很有用；'a couple of' 意思是两个。

4. 4

   We need to factor in production costs, perceived value, and competitor pricing.

   我们需要考虑生产成本、感知价值和竞争对手定价。

   This uses 'need to + verb' for necessity, and lists items with commas. 'Factor in' means to include in considerations. Great for planning talks to show balanced thinking.

   这使用了 'need to + 动词' 来表示必要性，并用逗号列出项目。'Factor in' 意味着纳入考虑。非常适合规划讨论，以展示平衡思考。

5. 5

   It allows us to be competitive without undercutting our value.

   这使我们能够在不降低我们价值的情况下保持竞争力。

   A complex sentence with 'allows + object + to infinitive' showing permission or benefit. Useful for explaining advantages; 'without + gerund' means avoiding something.

   一个包含 'allows + object + to infinitive' 的复杂句子，显示许可或益处。有助于解释优势；'without + gerund' 表示避免某事。

6. 6

   Speaking of promotions, what are some key activities we should plan?

   说到促销，我们应该计划哪些关键活动？

   'Speaking of' transitions to a related topic. The question uses 'what are some' for suggestions. Ideal for shifting conversations naturally in group discussions.

   ‘Speaking of’用于过渡到相关主题。问题使用‘what are some’来征求建议。在小组讨论中自然切换话题非常理想。

7. 7

   Content marketing is huge for building authority and attracting organic traffic.

   内容营销对于建立权威和吸引有机流量非常重要。

   'Is huge for + gerund' means very important for an action. 'And' connects parallel gerunds. Useful to highlight benefits in marketing plans.

   'Is huge for + 动名词' 意思是对某个行动非常重要。'And' 连接并列的动名词。在营销计划中用于突出好处很实用。

8. 8

   To summarize, a professional website, strategic social media presence, mid-range pricing, a mix of content and paid ads, and excellent customer service.

   总结来说，一个专业的网站、战略性的社交媒体存在、中等价格、一系列内容和付费广告的混合，以及优秀的服务。

   This starts with 'to summarize' (infinitive as adverb) followed by a list. It's a common way to end discussions by recapping key points clearly.

   这以“to summarize”（作为副词的不定式）开头，后跟一个列表。这是结束讨论的一种常见方式，通过清晰地回顾关键点。