Developing a Marketing and Sales Strategy
The discussion shifts to how to reach customers and generate sales, including online presence, social media, pricing strategies, and promotional activities.
讨论转向如何触达客户并产生销售，包括在线形象、社交媒体、定价策略和促销活动。
对话
聆听并跟进对话
词汇
对话中的必备词汇和短语
strategy
A plan of action to achieve a goal, like in business to reach customers. Use it when discussing plans, e.g., 'What's your marketing strategy?'
实现目标的行动计划，例如在商业中达到客户。讨论计划时使用，例如，'你的营销策略是什么？'
online presence
The way a business appears on the internet, like websites and social media. It's important for modern businesses to have a strong one to attract customers.
企业如何在互联网上呈现的方式，例如网站和社会媒体。对于现代企业来说，拥有强大的在线存在来吸引客户很重要。
non-negotiable
Something that cannot be changed or discussed; it's essential. Use it to emphasize must-haves, e.g., 'Safety is non-negotiable.'
不能改变或讨论的东西；它是必不可少的。用它来强调必备事项，例如，'安全是不可谈判的。'
target demographic
The specific group of people a product or service is aimed at, based on age, interests, etc. Useful in marketing to focus efforts, e.g., 'Our target demographic is young professionals.'
产品或服务针对的特定人群群体，基于年龄、兴趣等。在营销中用于集中努力，例如：‘我们的目标群体是年轻专业人士。’
pricing
The process of setting prices for products or services. In business talks, discuss it to balance costs and profits.
为产品或服务设定价格的过程。在商业讨论中，讨论它以平衡成本和利润。
competitive
Able to compete successfully, often by offering lower prices or better quality. Use in business: 'We need competitive pricing to attract buyers.'
能够成功竞争，通常通过提供更低的价格或更好的质量。在商业中的使用：'我们需要竞争性的定价来吸引买家。'
content marketing
A strategy using useful content like blogs or videos to attract and engage customers. It's great for building trust without direct selling.
一种利用博客或视频等有用内容来吸引和互动客户的策略。它非常适合在不进行直接销售的情况下建立信任。
word-of-mouth
When people recommend a product to others informally. It's powerful free marketing through personal recommendations.
当人们非正式地向他人推荐产品时。这是通过个人推荐的强大免费营销。
top-notch
Of the highest quality; excellent. Use it casually to praise: 'The service was top-notch.'
最高质量的；优秀的。随意用于赞美：‘服务是一流的。’
关键句型
需要记住和练习的重要短语
What's our strategy for reaching customers and making sales?
This is a question using 'what's' (what is) to ask for a plan. It's useful in meetings to start discussions on business goals; the gerund forms 'reaching' and 'making' describe purposes.
这是一个使用 'what's' (what is) 来询问计划的问题。它在会议中用于启动关于业务目标的讨论很有用；动名词形式 'reaching' 和 'making' 描述了目的。
An online presence is non-negotiable.
This sentence uses 'be + adjective' to state a firm opinion. It's practical for emphasizing essentials in business; use it when something is absolutely required.
这个句子使用 'be + 形容词' 来表达坚定的意见。它在商业中强调必需品时很实用；在某事绝对必要时使用它。
I'm leaning towards focusing on a couple of platforms really well.
Here, 'leaning towards' means preferring an idea. The gerund 'focusing' acts as the object. Useful for expressing opinions in discussions; 'a couple of' means two.
这里，'leaning towards' 意思是偏好一个想法。动名词 'focusing' 充当宾语。在讨论中表达意见时很有用；'a couple of' 意思是两个。
We need to factor in production costs, perceived value, and competitor pricing.
This uses 'need to + verb' for necessity, and lists items with commas. 'Factor in' means to include in considerations. Great for planning talks to show balanced thinking.
这使用了 'need to + 动词' 来表示必要性，并用逗号列出项目。'Factor in' 意味着纳入考虑。非常适合规划讨论，以展示平衡思考。
It allows us to be competitive without undercutting our value.
A complex sentence with 'allows + object + to infinitive' showing permission or benefit. Useful for explaining advantages; 'without + gerund' means avoiding something.
一个包含 'allows + object + to infinitive' 的复杂句子，显示许可或益处。有助于解释优势；'without + gerund' 表示避免某事。
Speaking of promotions, what are some key activities we should plan?
'Speaking of' transitions to a related topic. The question uses 'what are some' for suggestions. Ideal for shifting conversations naturally in group discussions.
‘Speaking of’用于过渡到相关主题。问题使用‘what are some’来征求建议。在小组讨论中自然切换话题非常理想。
Content marketing is huge for building authority and attracting organic traffic.
'Is huge for + gerund' means very important for an action. 'And' connects parallel gerunds. Useful to highlight benefits in marketing plans.
'Is huge for + 动名词' 意思是对某个行动非常重要。'And' 连接并列的动名词。在营销计划中用于突出好处很实用。
To summarize, a professional website, strategic social media presence, mid-range pricing, a mix of content and paid ads, and excellent customer service.
This starts with 'to summarize' (infinitive as adverb) followed by a list. It's a common way to end discussions by recapping key points clearly.
这以“to summarize”（作为副词的不定式）开头，后跟一个列表。这是结束讨论的一种常见方式，通过清晰地回顾关键点。