Developing a Marketing and Sales Strategy
The discussion shifts to how to reach customers and generate sales, including online presence, social media, pricing strategies, and promotional activities.
La discusión se centra en cómo llegar a los clientes y generar ventas, incluyendo presencia en línea, redes sociales, estrategias de precios y actividades promocionales.
Dialogue
Listen and follow along with the conversation
Vocabulary
Essential words and phrases from the dialogue
strategy
A plan of action to achieve a goal, like in business to reach customers. Use it when discussing plans, e.g., 'What's your marketing strategy?'
Un plan de acción para lograr un objetivo, como en los negocios para llegar a los clientes. Úsalo cuando hables de planes, por ejemplo, '¿Cuál es tu estrategia de marketing?'
online presence
The way a business appears on the internet, like websites and social media. It's important for modern businesses to have a strong one to attract customers.
La forma en que un negocio aparece en internet, como sitios web y redes sociales. Es importante para los negocios modernos tener una fuerte para atraer clientes.
non-negotiable
Something that cannot be changed or discussed; it's essential. Use it to emphasize must-haves, e.g., 'Safety is non-negotiable.'
Algo que no se puede cambiar o discutir; es esencial. Úsalo para enfatizar lo indispensable, p. ej., 'La seguridad es no negociable.'
target demographic
The specific group of people a product or service is aimed at, based on age, interests, etc. Useful in marketing to focus efforts, e.g., 'Our target demographic is young professionals.'
El grupo específico de personas al que va dirigido un producto o servicio, basado en edad, intereses, etc. Útil en marketing para enfocar esfuerzos, p. ej., 'Nuestro público objetivo son jóvenes profesionales.'
pricing
The process of setting prices for products or services. In business talks, discuss it to balance costs and profits.
El proceso de establecer precios para productos o servicios. En conversaciones de negocios, discútelo para equilibrar costos y ganancias.
competitive
Able to compete successfully, often by offering lower prices or better quality. Use in business: 'We need competitive pricing to attract buyers.'
Capaz de competir con éxito, a menudo ofreciendo precios más bajos o mejor calidad. Uso en los negocios: 'Necesitamos precios competitivos para atraer compradores.'
content marketing
A strategy using useful content like blogs or videos to attract and engage customers. It's great for building trust without direct selling.
Una estrategia que utiliza contenido útil como blogs o videos para atraer y comprometer a los clientes. Es genial para construir confianza sin ventas directas.
word-of-mouth
When people recommend a product to others informally. It's powerful free marketing through personal recommendations.
Cuando las personas recomiendan un producto a otros de manera informal. Es un marketing gratuito poderoso a través de recomendaciones personales.
top-notch
Of the highest quality; excellent. Use it casually to praise: 'The service was top-notch.'
De la más alta calidad; excelente. Úsalo de manera casual para elogiar: 'El servicio fue de primera.'
Key Sentences
Important phrases to remember and practice
What's our strategy for reaching customers and making sales?
This is a question using 'what's' (what is) to ask for a plan. It's useful in meetings to start discussions on business goals; the gerund forms 'reaching' and 'making' describe purposes.
Esta es una pregunta que usa 'what's' (what is) para pedir un plan. Es útil en reuniones para iniciar discusiones sobre objetivos comerciales; las formas gerundivas 'reaching' y 'making' describen propósitos.
An online presence is non-negotiable.
This sentence uses 'be + adjective' to state a firm opinion. It's practical for emphasizing essentials in business; use it when something is absolutely required.
Esta oración usa 'be + adjetivo' para expresar una opinión firme. Es práctico para enfatizar esenciales en los negocios; úsala cuando algo sea absolutamente requerido.
I'm leaning towards focusing on a couple of platforms really well.
Here, 'leaning towards' means preferring an idea. The gerund 'focusing' acts as the object. Useful for expressing opinions in discussions; 'a couple of' means two.
Aquí, 'leaning towards' significa preferir una idea. El gerundio 'focusing' actúa como objeto. Útil para expresar opiniones en discusiones; 'a couple of' significa dos.
We need to factor in production costs, perceived value, and competitor pricing.
This uses 'need to + verb' for necessity, and lists items with commas. 'Factor in' means to include in considerations. Great for planning talks to show balanced thinking.
Esto usa 'need to + verbo' para necesidad, y lista elementos con comas. 'Factor in' significa incluir en consideraciones. Genial para charlas de planificación para mostrar pensamiento equilibrado.
It allows us to be competitive without undercutting our value.
A complex sentence with 'allows + object + to infinitive' showing permission or benefit. Useful for explaining advantages; 'without + gerund' means avoiding something.
Una oración compleja con 'allows + object + to infinitive' que muestra permiso o beneficio. Útil para explicar ventajas; 'without + gerund' significa evitar algo.
Speaking of promotions, what are some key activities we should plan?
'Speaking of' transitions to a related topic. The question uses 'what are some' for suggestions. Ideal for shifting conversations naturally in group discussions.
'Speaking of' transita a un tema relacionado. La pregunta usa 'what are some' para sugerencias. Ideal para cambiar conversaciones de manera natural en discusiones grupales.
Content marketing is huge for building authority and attracting organic traffic.
'Is huge for + gerund' means very important for an action. 'And' connects parallel gerunds. Useful to highlight benefits in marketing plans.
'Is huge for + gerundio' significa muy importante para una acción. 'And' conecta gerundios paralelos. Útil para resaltar beneficios en planes de marketing.
To summarize, a professional website, strategic social media presence, mid-range pricing, a mix of content and paid ads, and excellent customer service.
This starts with 'to summarize' (infinitive as adverb) followed by a list. It's a common way to end discussions by recapping key points clearly.
Esto comienza con 'to summarize' (infinitivo como adverbio) seguido de una lista. Es una forma común de finalizar discusiones recapitulado los puntos clave de manera clara.