Addressing Conflict or Disagreement

处理冲突或分歧

Two or more team members have differing opinions or approaches to a task, and the meeting aims to find common ground or a resolution.

两名或更多团队成员对某项任务持有不同意见或方法，会议旨在寻求共识或解决方案。

对话

聆听并跟进对话

Meeting Facilitator (Male)

Alright team, let's circle back to the Q3 marketing campaign. Brian, Emma, I know you both have strong ideas on the creative direction. Could you elaborate on your proposed approaches?

好的，各位团队成员，我们回到第三季度营销活动。Brian，Emma，我知道你们俩对创意方向都有很强的想法。你们能详细阐述一下各自的提议吗？

Brian (Male)

Certainly. My team believes we should focus on a more data-driven, direct-response approach, emphasizing measurable ROI. We've seen great success with that in previous campaigns when targeting this demographic.

当然。我的团队认为我们应该专注于一种更注重数据驱动、直接响应的方法，强调可衡量的投资回报。在针对这个人群的以往活动中，我们已经看到了巨大的成功。

Emma (Female)

I understand Brian's point, but I feel we need to prioritize brand awareness and emotional connection this quarter. A more narrative-driven, storytelling approach could humanize our brand and truly resonate with our audience, building long-term loyalty.

我理解Brian的观点，但我认为我们本季度需要优先考虑品牌知名度和情感连接。一个更注重叙事、讲故事的方法可以使我们的品牌更具人性化，真正引起受众共鸣，建立长期忠诚度。

Meeting Facilitator (Male)

Thanks for clarifying. So, we have a focus on immediate ROI versus long-term brand building. Brian, what are your thoughts on Emma's idea of a more narrative approach? Have you considered how that might impact your ROI metrics?

谢谢澄清。所以，我们现在关注的是即时投资回报率与长期品牌建设。Brian，你对Emma的叙事方法有什么看法？你有没有考虑过这会如何影响你的投资回报率指标？

Brian (Male)

While I see the value in storytelling, I'm concerned it might dilute our call to action and make it harder to attribute conversions directly. We need to be careful not to sacrifice short-term gains for something less tangible.

虽然我看到了讲故事的价值，但我担心这可能会削弱我们的行动号召，并使直接归因转化变得更困难。我们必须小心，不要为了不那么具体的东西而牺牲短期收益。

Emma (Female)

I believe we can have both. A compelling narrative can actually strengthen the call to action if done right. We could integrate conversion points very naturally within the story. It's not about sacrificing, but about diversifying our approach.

我相信我们可以两者兼得。如果做得好，一个引人入胜的叙事实际上可以加强行动号召。我们可以非常自然地将转化点融入故事中。这并非牺牲，而是我们方法的多样化。

Meeting Facilitator (Male)

That's an interesting point, Emma. Is there a way we could pilot a hybrid approach? Perhaps test both methods on a smaller scale to see which performs better or how they complement each other?

Emma，这很有趣。我们有没有办法先试行一种混合方法？也许先小范围测试这两种方法，看看哪种表现更好，或者它们如何相互补充？

Brian (Male)

A pilot program sounds like a reasonable compromise. We could allocate a percentage of the budget to each approach and track them independently.

试点项目听起来是个合理的折衷方案。我们可以将一部分预算分配给两种方法，并独立跟踪它们。

Emma (Female)

I'm open to that. It would give us real-world data to make an informed decision for the larger campaign. We could also develop a unified messaging framework that supports both direct response and brand storytelling.

我对此持开放态度。这将为我们提供真实数据，以便为更大的活动做出明智的决定。我们还可以开发一个统一的消息框架，同时支持直接响应和品牌故事叙述。

Meeting Facilitator (Male)

Excellent. So, the action item is to develop a proposal for a hybrid campaign pilot, incorporating elements of both direct response and brand storytelling, with clear metrics for each. Brian and Emma, could you collaborate on that for our next meeting?

太好了。那么，行动项目是为混合营销活动试点制定一份提案，融合直接响应和品牌故事叙述的元素，并为每一部分设定明确的指标。Brian和Emma，你们能为我们下次会议合作完成这个吗？

词汇

对话中的必备词汇和短语

elaborate

To explain something in more detail, often used in meetings to ask for more information.

更详细地解释某事，通常在会议中使用以要求更多信息。

data-driven

Based on data or facts, common in business to describe decisions supported by numbers and evidence.

基于数据或事实，在商业中常用以描述由数字和证据支持的决策。

ROI

Return on Investment, a business term for measuring profit from an investment, often abbreviated in professional talks.

投资回报率，一种商业术语，用于衡量投资的利润，在专业讨论中常被缩写。

brand awareness

How well people know and recognize a company's brand, important in marketing to build customer familiarity.

人们对公司品牌了解和认识的程度，在营销中很重要，用于建立客户熟悉感。

resonate

To connect emotionally or meaningfully with someone, used to describe ideas that touch people's feelings.

与某人情感上或意义上连接，用于描述触动人们情感的想法。

narrative-driven

Guided by a story or narrative, useful in creative fields like marketing to emphasize storytelling over facts.

由故事或叙事引导，在营销等创意领域有用，用于强调讲故事而非事实。

pilot

A small-scale test of an idea before full implementation, common in business to reduce risks.

在全面实施前对一个想法进行的小规模测试，在商业中常见，用于降低风险。

hybrid approach

A combination of two or more methods, practical for compromising in team discussions.

两种或更多方法的组合，在团队讨论中用于妥协很实用。

action item

A specific task assigned during a meeting, with who is responsible and by when, to ensure follow-up.

会议中分配的具体任务，包括负责人和截止日期，以确保跟进。

collaborate

To work together with others on a task, essential in team settings to achieve shared goals.

与他人共同完成一项任务，在团队环境中实现共同目标至关重要。

关键句型

需要记住和练习的重要短语

Could you elaborate on your proposed approaches?

This polite question asks for more details on ideas; use it in meetings to encourage discussion. It uses 'could' for politeness and 'elaborate on' as a phrasal verb.

这个礼貌的问题是请求更多关于想法的细节；在会议中使用它来鼓励讨论。它使用'could'来表示礼貌，以及'elaborate on'作为短语动词。

My team believes we should focus on a more data-driven approach.

Useful for stating opinions in business; 'believes' shows group agreement, and 'focus on' means to concentrate efforts. Good for proposing strategies.

在商业中用于陈述意见很有用；'believes'表示群体共识，'focus on'意味着集中努力。适合提出策略。

I understand your point, but I feel we need to prioritize...

A way to acknowledge disagreement respectfully; 'understand but' softens opposition, and 'prioritize' means to give highest importance. Ideal for handling conflicts.

一种尊重地承认分歧的方式；'understand but' 缓和了对立，'prioritize' 意味着赋予最高重要性。适合处理冲突。

What are your thoughts on this idea?

Invites feedback politely; simple structure with 'what are your thoughts on' to seek opinions. Use in discussions to keep conversation flowing.

礼貌地邀请反馈；使用 'what are your thoughts on' 的简单结构来征求意见。在讨论中使用以保持对话的流畅。

I'm concerned it might dilute our call to action.

Expresses worry about a potential negative effect; 'concerned' shows caution, and 'dilute' means to weaken. Helpful for raising issues without being too direct.

表达了对潜在负面影响的担忧；'concerned' 显示谨慎，'dilute' 意味着削弱。有助于在不直接的情况下提出问题。

I believe we can have both.

Suggests a compromise; 'I believe' states a positive opinion, and 'have both' means combining options. Useful for finding middle ground in debates.

暗示妥协；'I believe'表达积极意见，'have both'意味着结合选项。在辩论中寻找中间立场很有用。

A pilot program sounds like a reasonable compromise.

Agrees to a test idea; 'sounds like' expresses opinion on suitability, and 'compromise' means a mutual agreement. Great for resolving disagreements.

同意测试想法；'sounds like'表达对适合性的意见，'compromise'意味着相互协议。非常适合解决分歧。

The action item is to develop a proposal...

Assigns tasks clearly; 'action item' is a meeting phrase for next steps, using infinitive 'to develop' for purpose. Essential for ending meetings productively.

明确分配任务；'action item' 是会议中用于表示下一步的短语，使用不定式 'to develop' 来表示目的。结束会议以高效方式至关重要。